VIA LATTEA SKI RESORT

CHABERTON LODGE & SPA

Your luxury escape home

After a phase of renovation – and an even more significant one planned for next year – the Chaberton Lodge & SPA hotel needed to communicate its new luxury offer, the only one in the area. The idea at the core of the creative strategy was to provide the guest with the experience of a stay at this splendid facility even before arriving. This applies not only to confirmed guests but also to potential ones. Online communication on social channels was based on the use of video reels and influencer marketing to immerse the user in the Chaberton Lodge & SPA offer.

Therefore, the focus of the produced content is on the Hotel and its design details, its services – from its SPA with a view of the Alps to the Winery for sophisticated tastings – and the mountain experiences that can be enjoyed thanks to the Hotel itself.

YOUR LUXURY

escape home

To reach the local target audience, we activated billboards in the area. Invitations to wedding planners and events managers to showcase the beauty and versatility of the facility, as well as lead generation campaigns, allowed us to support our client’s B2B offer.