LAKE COMO

R COLLECTION HOTELS

True Italian Heritage

A new image that interprets its iconic Italian attitude and unconventional vision.
Logo design, corporate video, digital guidelines for commercials and, last but not least, the booth at the Cannes ILTM Fair take shape from the new strategic positioning.

Brand Strategy

Brand Identity

Storytelling

TRUE ITALIAN

heritage

The branding project celebrates every element of the brand – the heritage, the strength of a real Italian hospitality chain, the charm of selected iconic venues in its portfolio, as well as the acquired reputation in the luxury traveler’s mind, to be ahead of the times, the attitude for beauty and serendipity firmly anchored in the best Italian know-how dedicated to the hospitality industry.

The R becomes a brand, symbol, icon, pattern, and memorable sign of identity. The beginning of a surprising experience, of a fascinating journey into the most exclusive Italian locations. The artistic touch awakens unexpected emotions and anticipations of an unforgettable Italian experience.
A brand that doesn’t follow trends but dictates them. R Collection – True Italian Heritage

LET’S GET IN TOUCH

Glad you’re taking the time to get to know us better. Let’s talk about what we can make, build, and create together!