Yes. You read it right: we did not start this collaboration with the best of the spirit.

Given the company's lack of confidence in online sales, and more generally in advertising, the beginning was difficult. We were able to build e-commerce, but we were only given eight models to start with. If you consider that Gipron is one of the industry leaders when it comes to poles for outdoor activities, you will understand the client’s skepticism.

In addition to the e-commerce, we began to manage their communication on Instagram and Facebook; we contacted young enthusiasts of outdoor activities such as hiking, mountain biking, and ski mountaineering to become brand ambassadors; we contacted, negotiated, and bought advertising spaces in trade magazines; we attended events and exhibitions to get to know the people of the market. In our day-by-day, we manage the e-commerce support chat, which taught us to appreciate questions like: are the hiking poles used for hiking?

And finally, we have reached a balance.