The green shades of the sea of Paraggi Bay, the fritto misto seafood, the white wine, the oysters, the champagne, the view... We couldn't be happier to collaborate with one of the most fabulous places in Italy. There are all the ingredients to do a good job. And we did it.

Our starting point was the history of the place (did you know that it was called Covo di Nord-Ovest before being renamed Le Carillon?). The place boasts almost 100 years of history. We have enhanced all the peculiar and unique aspects of the place and we have put our hand to communication. The new management  came to us with a surprise.

In June 2022 Le Carillon will become the world’s first Missoni Resort Club (waving back at the Bay’s competitor - Dior with a smile). We receive the brief, and we coordinate Le Carillon’s communication with Missoni’s marketing office, and... Voilà! The recipe of a work we will be proud of for a very long time.

We started off by giving Le Carillon a new image: a new logo, and new colors.
And of course, new storytelling based on that very much Italian characteristic that the whole world admires and envies at the same time: the Italian art of well living.

Lightheartedness, pleasure, and enjoyment are some of the keywords in the narrative. In other words, la Dolce Vita which you can only find in Italy, more specifically on the right shore of Paraggi Bay.

It is in the delicious food, in the furniture – signed Missoni –, in the look of a beautiful girl who is just about to have a sushi plate by the sea.

So now, why not talk about results? In three months of work, the follower base has doubled, we reached 5x story views, and the number of visitors to the new website (made by us) tripled.

Not bad huh? Go take a look, and if we have convinced you, we’ll see you in Paraggi on the terrace!