BRANDING FOR
LUXURY HOSPITALITY
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The social impact of branding & storytelling
To inaugurate its new era as a five-star establishment and member of the prestigious Small Luxury Hotels of the World network, the Grand Hotel Bristol in Rapallo needed a fresh identity and to offer its guests a new narrative. It is said that Wes Anderson wrote the movie “Grand Budapest Hotel” during a stay on the Portofino Coast. The resemblance with our client’s property is impossible to ignore. Through a meticulous study of the Hotel and the surrounding area, we have crafted an identity that connects the past, present, and future along the fil rouge of Dolce Vita 2.0. In collaboration with the management, we have redefined the brand, now repositioned as a lifestyle, and created a new storytelling approach.
HOSPITALITY TITLE
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BRANDING
The social impact of branding & storytelling
To inaugurate its new era as a five-star establishment and member of the prestigious Small Luxury Hotels of the World network, the Grand Hotel Bristol in Rapallo needed a fresh identity and to offer its guests a new narrative. It is said that Wes Anderson wrote the movie “Grand Budapest Hotel” during a stay on the Portofino Coast. The resemblance with our client’s property is impossible to ignore. Through a meticulous study of the Hotel and the surrounding area, we have crafted an identity that connects the past, present, and future along the fil rouge of Dolce Vita 2.0. In collaboration with the management, we have redefined the brand, now repositioned as a lifestyle, and created a new storytelling approach.
BRANDING FOR
luxury hospitality
All of this text is editable. Simply click anywhere in the paragraph or heading text and start typing. You can copy and paste your own content in to see what it looks like with these font combinations. All of this text is editable. Simply click anywhere in the paragraph or heading text and start typing. You can copy and paste your own content in to see what it looks like with these font combinations. All of this text is editable. Simply click anywhere in the paragraph or heading text and start typing. You can copy and paste your own content in to see what it looks like with these font combinations. All of this text is editable. Simply click anywhere in the paragraph or heading text and start typing. You can copy and paste your own content in to see what it looks like with these font combinations.
All of this text is editable.
All of this text is editable. Simply click anywhere in the paragraph or heading text and start typing. You can copy and paste your own content in to see what it looks like with these font combinations. All of this text is editable. Simply click anywhere in the paragraph or heading text and start typing. You can copy and paste your own content in to see what it looks like with these font combinations. All of this text is editable. Simply click anywhere in the paragraph or heading text and start typing. You can copy and paste your own content in to see what it looks like with these font combinations. All of this text is editable. Simply click anywhere in the paragraph or heading text and start typing. You can copy and paste your own content in to see what it looks like with these font combinations.
All of this text is editable. Simply click anywhere in the paragraph or heading text and start typing. You can copy and paste your own content in to see what it looks like with these font combinations. All of this text is editable. Simply click anywhere in the paragraph or heading text and start typing. You can copy and paste your own content in to see what it looks like with these font combinations. All of this text is editable. Simply click anywhere in the paragraph or heading text and start typing. You can copy and paste your own content in to see what it looks like with these font combinations. All of this text is editable. Simply click anywhere in the paragraph or heading text and start typing. You can copy and paste your own content in to see what it looks like with these font combinations.
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