immagine che contiene due telefoni cellulari con l'app di instagram aperta
immagine che contiene un telefono cellulare al centro aperto sul profilo instagram di uno stabilimento balneare e circondata da un mosaico di fotografie dello stabilimento stesso raffiguranti il mare, piatti del ristorante a base di pesce, la spiaggia con ombrelloni
  • Content Variety: Mix promotional content with storytelling, behind-the-scenes posts, and guest features. Our suggestion here is to adopt a sincere tone of voice: let your staff speak for your brand, those who’ve been working at your hotel for many years. They are your brand ambassadors and most of the times are the reason why your guests come back!
  • Engagement Practices: Regularly engage with users through comments, shares, and personalized responses to foster a community. For instance, Instagram releases new features for stories to increase engagement every couple of months. Our suggestion is always to test such new features and see how your audience engages with them.
  • Consistency and Timing: Maintain a consistent posting schedule and time to coincide with peak user activity times.

To stand out in the competitive luxury market, hotels must adopt innovative marketing strategies. These might include:

  • Influencer Collaborations: Partner with travel influencers to reach broader audiences in a genuine and engaging manner. Here, it is crucial to select influencers whose audience is in line with your target audience. At DROPSHOT we offer support to hotels in evaluating such partnerships and influencers requests for collaborations.
  • Virtual Tours and Live Sessions: Use live video features to give potential guests a real-time look at your facilities and services. For instance, an Instagram live of your head bartender preparing his signature cocktails.
  • User-Generated Content: Encourage guests to share their experiences and feature their content on your channels to build trust and authenticity. Try to find the right key of communication to make your guests become ambassadors of your hotel.
immagine che contiene telefono cellulare aperto sul profilo instagram di un ristorante

Tracking the success of social media efforts is crucial. Key performance indicators (KPIs) should include:

  • Engagement Rates: Likes, comments, shares, and overall interaction levels.
  • Follower Growth: The rate at which new followers are acquired.
  • Traffic to Website: How much traffic social media channels drive to the hotel’s main website.
  • Conversion Rates: The effectiveness of social media campaigns in converting viewers into booking requests.

Social media is a dynamic tool that, when used effectively, can significantly enhance the visibility and attractiveness of luxury hotels. By adopting tailored social media strategies, luxury hotels can not only increase engagement but also elevate their brand in the eyes of global travelers.

Are you ready to elevate your luxury hotel social media presence? Contact us to discover how our expert team can bring your vision to life, ensuring your online presence is as distinguished as your brand.